For those who don’t know, my day job is working as a copywriter at an ad agency in Toronto. This post is for all my colleagues attending the Cannes Lions International Festival Of Creativity, the biggest
party award show the industry has to offer.
So, how do you craft Lion-worthy direct mail advertising? Follow this handy guide.
STEP 1: Use a solid call to action
STEP 2: Include a relevant offer
STEP 3: Engage your consumer with meaningful content
STEP 4: Create a case study showcasing the piece’s effectiveness
STEP 5: Profit