How to craft Cannes Lion-worthy Direct Mail Advertising

For those who don’t know, my day job is working as a copywriter at an ad agency in Toronto. This post is for all my colleagues attending the Cannes Lions International Festival Of Creativity, the biggest party award show the industry has to offer.

So, how do you craft Lion-worthy direct mail advertising? Follow this handy guide.

STEP 1: Use a solid call to action


STEP 2: Include a relevant offer


STEP 3: Engage your consumer with meaningful content


STEP 4: Create a case study showcasing the piece’s effectiveness


STEP 5: Profit