For all my advertising readers out there, here’s a handy follow up to last month’s post on Cannes Lion-worthy direct mail advertising.
Crafting award-winning direct mail advertising is as easy as following these steps:
STEP 1: Use a CTA vaguely referencing a once popular TV show
STEP 2: Include incentive-based offers
STEP 3: Harmoniously connect your DM with an experiential piece
STEP 4: Make a case study